Examples of SmartaAI in practice
Work Smarta | Our AI | Examples | Our Story
Developing an intelligent chatbot
The client: Transmit Startups is the leading provider of government Start Up Loans in the UK. New entrepreneurs can borrow up to £25,000 and can receive free business planning support and post-loan mentoring for up to 12 months.
The task: Transmit Startups receive up to 2000 enquiries per month from aspiring entrepreneurs, which need to be answered quickly and efficiently. At the time, each enquiry would be dealt with by an advisor, either by phone or web chat.
The Transmit team wanted us to develop an AI-powered ChatBot which would help cut down on this work and allow potential customers to get the answers they need, at any time of day or night.
The outcome: Using only 200 transcripts of previous webchat conversations and the FAQs from the Transmit Startups website (and the good ol’ Merriam English dictionary) as data, we have developed a prototype that Transmit Startups are currently testing.
Developing a ‘Crowd Analytics’ application
The client: As part of the Innovative Science and Technology in Counter-Terrorism Programme, we undertook a project on behalf of the UK Government Home Office - Office for Security and Counter-Terrorism (OSCT).
OSCT is part of Homeland Security and is responsible for counter-terrorism in the UK, working closely with the police and other security services.
The task: OSCT tasked us with developing a system which could analyse a crowd and identify suspicious behaviours.
The outcome: Our AI system was able to identify ‘abnormal’ behaviours by first identifying and categorising 'normal' behaviours such as:
People taking the most direct route somewhere
People window shopping
People going in and out of shops
People pushing a pushchair or using a wheelchair travelling in straight lines
Mobility vehicles travelling at a consistent speed
Cyclists moving quickly in straight lines
Elderly people moving more slowly than the rest of the crowd
Where behaviours deviate from this, the system flags them as an anomaly and as a ‘potential problem’, which could then be reviewed.
The next phase of this project will see us link our Crowd Analytics application with 3D digital models of the locations where it will be used. Surveillance cameras will be synchronised with the 3D model and the paths of people moving through the area will be analysed.
In addition to use within security services, we are exploring the potential for Crowd Analytics to be used for commercial purposes, such as analysing responses to advertising and window displays.
Image Recognition and Image Analysis
The project: X-ray imaging is used for a wide range of purposes, from medical imaging to security screenings. We wanted to test the SmartaAI system to see if it could help identify security threats like explosives and illegal substances by detecting patterns in the images produced when luggage goes through the x-ray scanner at an airport.
The task: We approached one of the UK’s leading technology companies, to see if our AI would work with one of their x-ray imaging security devices. The aim was to help to make sense of the images it produced, speed up their analysis and find additional ways to identify potential threats.
The outcome: We were able to demonstrate that our AI was able to analyse x-ray images and group them together according to their similarity. It identified patterns in the images and was able to recognise items that posed a security risk.
Privacy Notice & Cookies Policy
We take your privacy seriously and are committed to maintaining the trust and confidence of our clients, visitors to our website and subscribers to our newsletter. Maintaining the security of your data is critical and we have implemented measures to ensure your privacy rights are respected and applied. We commit to process your data fairly, legally and to be transparent about how we do so.
This notice, which applies whether you use our services or use our website, explains our approach to data integrity and your individual rights.
It does not apply to pages hosted by our referral partners, independent consultants, and associates.
By registering with Smarta you consent to the collection, use and transfer of your information under the terms of this notice.
Put simply, we set out what we are going to do with your data in this Privacy Notice.
We ask you to read this Privacy Notice to ensure you are happy with the way that Smarta will process your data.
We ask you to confirm that you agree with our Privacy Notice when you confirm your decision to enter into a customer relationship with us.
We provide the option to opt into the different marketing options that you prefer.
The processing of personal data is governed by the General Data Protection Regulation 2016/679 (GDPR).
The notice may change from time to time so please check for updates.
If you need further details or are unsure in any way, please contact us at firstname.lastname@example.org .
Who are we?
Smarta is a trading name of Transmit Start-Ups Ltd which is a Limited Company registered in England. (referred to as “Smarta” “Transmit”, “we”, “our” or “us” in this notice).
Our registered number is 08702257.
Our registered office is Northern Design Centre, Baltic Business Quarter, Abbott's Hill, Gateshead, NE8 3DF.
What personal information do we collect and process?
We collect and process your data in the following circumstances:
When you register to join Smarta
When you join the small business directory
When you use our website
When you sign up for our mailing list
When you complete the contact form on our website
When you contact us through other means such as email, telephone, or web chat
Smarta may collect the following information about you:
Your name, date of birth and gender
Your ethnicity, qualification levels and employment status
Your contact details: postal address, telephone numbers (including business, personal & mobile numbers) and e-mail address
Your device’s IP address
Your online browsing activities on the Company website
Your communication and marketing preferences
Your interests, preferences, feedback, and survey responses
Your correspondence and communications with us
Other publicly available personal data, including any which you have shared via a public platform (such as a LinkedIn profile, Twitter feed or public Facebook page).
Information about your business
This list is not exhaustive, and, in specific instances, we may need to collect additional data for the purposes set out in this notice. Some of the above personal data is collected directly, for example when you engage with us. Other personal data is collected indirectly, for example your browsing activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
Why do we collect and process your personal information?
We only collect and process the information needed to effectively provide our services to you, as well as for contact and communication purposes.
We will use your personal information as part of our internal reporting processes.
How is your personal information used?
We use your personal data:
To provide services to you
To effectively communicate with you
To respond to your enquiries
To make our website and other social media content available to you
To verify your identity
For crime and fraud prevention, detection, and related purposes (if mandated by law)
To contact you (with your agreement) electronically about promotional offers and services which may interest you
For market research purposes and to better understand your needs
To enable us to manage service interactions with you
To ensure compliance with our contractual obligations, including auditing and reporting, we have in providing our service to you
Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute)
Test new systems and check upgrades to existing systems to improve our service delivery
Help improve our products and services, for quality control, security, internal record keeping and other business needs
Certain types of personal information, such as gender and ethnicity, are used only as part of our contractual reporting requirements, for the purposes of monitoring and promoting equal opportunities.
The lawful basis for processing your personal information
We may collect, hold, and process your personal data on the basis of legitimate interest where it is necessary in order for us to fulfil our needs as a business and to be able to provide you with our services, including, but not limited to:
To send you information about your loan
To provide details of the benefits available as part of the loan agreement
Protecting customers, employees and other individuals and maintaining their safety, health, and welfare
Promoting, marketing, and advertising our products and services
Understanding our customers’ behaviour, activities, preferences, and needs
Improving existing products and services and developing new products and services
Complying with our legal and regulatory obligations
Preventing, investigating, and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies
Handling customer contacts, queries, complaints, or disputes
Protecting Transmit Start-Ups Ltd., its employees, and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us and our staff
Effectively handling any legal claims or regulatory enforcement actions taken against us
Fulfilling our duties and obligations to our customers, staff, colleagues, shareholders, and other stakeholders.
We collect, hold, and process your personal data on the basis that you give us consent when you accept this Privacy Notice.
We will seek your consent to hold and process your data when you sign up to our mailing list or we need to ask for any sensitive data as part of the application process. If you chose not to sign up to our mailing list, we will still communicate with you when necessary as part of our contractual obligations.
You remain in control of the personal data you share with Transmit. You can change your preferences at any time, by choosing whether you want to give consent to your data being processed for specific types of communication and / or communication channels.
We may use your personal information to contact you if we reasonably believe that the processing of your personal data will prevent or reduce any potential harm to you. This type of notification is in your vital interest.
We may use and process your personal data to comply with our legal obligations such as HMRC requirements, if it is genuinely needed for law enforcement, to identify you as an individual if you contact us, or to verify the accuracy of your data.
Who we share your personal information with
Our service providers and suppliers
In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include HMRC, cloud storage and IT providers.
Transmit only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to Transmit and to you, and for no other purposes.
Where your personal information is stored
Your information is stored on dedicated hardware used by Transmit Startups and all data is held and backed up within the UK or EU or is covered by the EU-US Privacy Shield Framework .
The data is stored within a MariaDB database in a secure hosting environment. The only way to access the database is via a server console or via SSH.
User data is also synced into Hubspot – a cloud-based Customer Relationship Management system.
Images & Assets are securely hosted on a service called S3 - which is an Amazon Web Service (AWS) service. Only authenticated users within the site have access to push files to this location.
Where you communicate with us by email, we may store copies of the emails. Our email service is provided through Google G Suite .
How we keep your personal information secure
We are committed to keeping your personal data safe and secure.
Our security measures include:
Encryption of sensitive data
Back up of data
Implementing risk management and data impact assessment analysis
Regular cyber security assessments of all service providers who may handle your personal data
Security controls which protect our IT infrastructure from external attack and unauthorised access
Internal policies setting out our data security approach and training for staff.
Only authorised and trained personnel can access your personal information if required to do so as part of their legitimate job role.
How long we keep your personal information
We will not retain your data for longer than necessary for the purposes set out in this notice. As long as you wish to be a customer of Smarta or be displayed in our directory we will retain your data for that purpose.
Your personal data stored in the website’s database will be automatically deleted from here after five years. You can request the amendment or deletion of your data at any time.
Automated decision making, including profiling
We may retain some data for reporting and statistical purposes however this will only occur after removing all personal information that would allow an individual to be identified. This is called anonymisation.
Transmit do not engage in any profiling activity.
When do we collect your information?
Our website has forms built-in to allow the user to create an account and interact with the site via the submission of data. When you use our forms, the information submitted is securely stored in the website’s database. Your personal data stored in the website’s database will be automatically deleted from here after five years. Your personal data is encrypted by the website.
The website is built using a framework called Laravel (it is an open-source PHP MVC framework for bespoke platform development).
The forms are built within this stack using VueJS, form data is submitted via Axios (AJAX HTTP requests) to a controller that parsers the data and stores in within a data store.
Sensitive data and passwords are encrypted using OpenSSL and the AES-256-CBC cipher.
If you opt-in to our newsletter when registering we collect your email address and name so that we can correspond with you. Your personal data will be stored on the website and Hubspot, which we use to send our newsletters. You can request to be removed anytime by clicking ‘unsubscribe’ in any newsletter/mailout or by contacting us.
Online data management (analytics and security)
When someone visits our website, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.
We collect information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit, entry and exit points and the number of page views).
We do this to find out things such as the number of visitors to the various parts of the site.
This information is only processed in a way which does not identify anyone.
We do not make and do not permit Google to make, any attempt to find out the identities of those visiting our website.
If we do ever want to collect personally identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
Website security and backups
Our website has HTTPS encryption via a Let’s Encrypt SSL certificate to ensure any data passed between your browser and the web server (where this website is hosted) is encrypted. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
This website and its database are automatically backed up every day via our hosting provider AWS (Amazon Web Services). Backups are stored for 90 days in the EU Region.
Links to Other Web Sites
This Privacy Notice does not cover the links within our site linking to other websites. Those sites are not governed by this Privacy Notice, and if you have questions about how a site uses your information, you will need to check that site’s privacy information.
Cookies are essential for the effective operation of our website; they make it easier for you to maintain your preferences on our website and improve your web browsing experience.
The cookies stored on your browser, computer, or other device when you access our websites are designed by Smarta, or on behalf of us, and are necessary to improve your use of our site.
A cookie often includes a randomly generated number which is stored on your device. Many cookies are automatically deleted after you finish using the website.
This website does not store any information that would, on its own, allow us to identify individual users of this service without their permission. Any cookies that may be used on this website are used either solely on a per session basis or to maintain user preferences. Cookies are not shared with any third parties.
The main purposes for which cookies are used are:
For technical purposes essential to effective operation of our websites, particularly in relation to site navigation.
To enable us to collect information about your browsing patterns, including to monitor the success of conveying our information to you.
Types of cookies that may be used during your visit to the website are listed below:
What It Does
Session cookies are a way of storing the user information across multiple user requests via secure encrypted cookies. This cookie will be deleted after the current session is finished.
CSRF "token" for each active user session managed by the application. This token is used to verify that the authenticated user is the one making the requests to the application.
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Used by Google Analytics to throttle request rate.
This cookie is used to measure, track, and retarget with Facebook ads.
How do I disable cookies?
Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third-party cookies. For example, in Chrome, you can block or allow all cookies by default. On your computer, open Chrome. At the top right, click ‘More Settings’, then under 'Privacy and security', click Cookies and other site data and select an option.
How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below. Please be aware that blocking all cookies will, however, have a negative impact upon the usability of many websites, including ours.
Microsoft Internet Explorer
1. From the Tools menu, select Internet Options.
2. Click on the Privacy tab.
3. Select the appropriate settings.
1. Choose Settings> Advanced
2. Under “Privacy and security,” click “Content settings”.
3. Click “Cookies”
1. Choose Preferences > Privacy
2. Click on “Remove all Website Data”
1. Choose the menu “tools” then “Options”
2. Click on the icon “privacy”
3. Find the menu “cookie” and select the relevant options
Opera 6.0 and further
1. Choose the menu Files”> “Preferences”
To deliver a full range of services to you, it may be necessary for us to share your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under GDPR.
If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice will be to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers. Those clauses can be accessed on the European Commission website.
How you can help protect your personal information
If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.
In addition, we recommend that you take the following security measures to enhance your online safety:
Keep your account passwords private. Remember, anybody who knows your password may be able to access your account.
When creating a password, use at least 10 characters. A combination of letters, symbols and numbers is best. Try not to use easy to guess words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your passwords.
Avoid using the same password for multiple online accounts.
Your rights in respect of the personal information we hold
If you wish to correct, complain, object, or otherwise control the data we hold please contact us and we will respond accordingly.
Please contact us if you have any questions about how your personal information is being used or if you are unhappy about our service or anything we do. We will do our best to resolve the issue.
An overview of your different rights
You have the right to request:
Access to the personal information we hold about you, free of charge.
The correction of your personal information when incorrect, out of date or incomplete.
For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the personal information has come to an end.
That we stop using your personal information for direct marketing (either through specific channels, or all channels).
That we stop any consent-based processing of your personal information after you withdraw that consent.
Your right to withdraw consent
Whenever you have given us your consent to use your personal information, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal information based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal information.
You have the right to stop the use of your personal information for direct marketing activity through all channels, or selected channels. We must always comply with your request.
How you can access the personal information we hold
You can access a copy of the personal information we hold by submitting a Subject Access Request to us using the contact details below.
We will respond to as soon as possible, and in any event, within one month of verifying the request. Our Subject Access Request policy can be provided on request.
To protect the confidentiality of your personal information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
Getting in touch with Smarta
We can be contacted at:
Northern Design Centre,
Baltic Business Quarter,
The Supervisory Authority in the UK
The Supervisory Authority in the UK is the Information Commissioners Office (ICO).
Transmit Start-Ups Ltd can be found on the Data Protection Register. The registration number is ZA047144.
If you would like to make a complaint about the way your personal data has been handled by Smarta, you can contact us using the details given above. Our complaints policy can also be provided on request.
Alternatively, you can refer your complaint to the ICO - https://ico.org.uk/make-a-complaint/