Fundamentals Business Course

Learn all the basic skills you’ll need to start your business

Fundamentals of starting a business

Learn all the basic skills you’ll need to start your business, from testing out your idea with market research, to writing a budget and business plan.

  • Learn about marketing, sales, finance
  • Gain the confidence and clarity to start your business
  • Get off the ground in weeks, not months


Register for a funded place now

Key features

  • Practical real-world guidance to get your business idea off the ground
  • From just two hours’ commitment a week. Study from home, learn on demand
  • Live tutorials online, flexible to fit around you
  • Expert tutors who eat, sleep and breathe startups
  • Free places for people in certain postcodes


Book for our January cohort

Thinking about starting? Already starting? Already trading?

Business planning

Budgets and funding

Market research

Marketing

Sales and selling

Social media

Introduction to Fundamentals

Before you start your online course, our tutor will have a 1-2-1 session with you. They’ll discuss your confidence with maths and literacy, and explain how everything works. You’ll get a guided tour of Learn Smarta Online, our VLE (Virtual Learning Environment), and complete the paperwork to sign up for the course.

Time required: One hour

Format: 1-2-1 tutorial, phone or video chat

If you are interested in doing the online version of our Fundamentals course you can register here and we'll be in touch with you. Read on for details of the modules.

Module one: Get started

People often doubt their ability to start a business, so this session explores what it takes to be a business founder, freelancer or entrepreneur.

From understanding what skills are needed to get a business up and running, through evaluating possible business ideas, to starting to get your very own personalised plan together, this module covers a whole host of stuff you’ve always wanted to know about being your own boss, but didn’t know who to ask.

And, you’ll have the chance to chat to fellow learners and discuss your business idea in our friendly and supportive group.

Sessions will cover topics including:

  • Working out your entrepreneurial style
  • Where do good business ideas come from?
  • How to choose the right structure for your business
  • What’s a business plan and why you need one

Module two: Get going

Now, we’re ready to take that idea and translate it into REAL LIFE!

You’ll have a better idea of what your business is and what it does, so now we’re into the bit that makes it businessy, and that’s customers.

We’ll start to build a clearer picture of your ideal customer and what will make them buy from your business. Market research helps you work out whether your business has potential, by asking your target customers what they think of your product, what they might pay, where they shop, etc.

And then, we’ll be working on how you tell your customers about yourself – marketing – and how you make them buy from you – sales.

Sessions will cover topics including:

  • Customer personas
  • The marketing mix
  • Analysing your competitors
  • Choosing the right way to promote your business

Module three: Get paid

Money talks.

You’ve created this brilliant business and done all the hard work to find customers. You absolutely deserve to be paid, and take (some of) that money home!

We know numbers are a love it/hate it subject for most, so we’ve brought in the big guns, and created lessons that will walk you through what you need, why you need it and how to make those numbers add up right.

Sessions will cover topics including:

  • Financing your business
  • Getting paid
  • Managing your cashflow
  • Pricing your products and services right

Exit interview

The final step is to discuss what you’ve learnt with your tutor and discuss your next steps. They’ll be able to point you towards further sources of advice and funding too.

Congratulations, you’re on your way to startup success!

Time required: One hour

Format: 1-2-1 tutorial

"I loved the really creative way the course was delivered and produced" Helen Stuart, Knitted Up North

Startup inspiration

The team behind Smarta have helped 10,000 people like you to start a business, and overseen £120m in Start Up Loans. Whatever your fears, concerns or reservations, we've probably had them at some point too!

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