5 Mobile Marketing Tips Small Businesses Need to Know

The landscape of the business world is constantly improving to meet the demands of the world and consumers. Businesses must evolve with the times and adopt mobile marketing trends to put their business directly in front of consumers.

The demand for mobile marketing continues to grow as more and more consumers have mobile devices. Those mobile devices surely added to the growth in online spending, which grew 16.9% year-over-year on Black Friday 2017.

Small businesses must start utilizing mobile marketing strategies to boost their sales. These five mobile marketing tips below will help any small business get a jump start in their market. 

  1. Develop a Mobile App

Small businesses need to realize that having a website just won’t cut it anymore. Mobile apps are the present and future of communicating with consumers. Over 70% of traffic now comes through mobile.

While creating an app isn’t cheap, businesses shouldn’t feel discouraged. They should gather their resources, develop a team of engineers and create a budget that will help them plan and implement their mobile app.

Businesses with a mobile app can gain:

  • Instant access to companies’ products on-the-go
  • An additional revenue stream that entices customers with Push Notifications
  • Easy capability to highlight products and services
  • A new way to maintain and acquire new customers with an additional business channel
  1. Leverage ASO Best Practices

After developing an app, small businesses will need to make sure that its visible in the Apple App Store and Google Play Store. Their app’s metadata needs to be optimized so they immediately start becoming discoverable for high-volume keywords.

  1. Paid Search

Paid search is a great opportunity to get a small business’s name out there. It immediately puts the business in front of eager consumers without overspending on television commercials, ads in catalogs and more.

Keep in mind that you’ll have to have a budget so you don’t overspend when trying to improve your visibility. If you don’t budget your cost per click, which can range from pennies to several dollars, you can quickly end up overspending.

  1. Media Strategy

Small business owners need to develop a strategy to help drive awareness to their business. By leveraging a media strategy, they’re able to build up excitement around their business and make connections with other businesses.

Try reaching out to partners like writers, journalists and bloggers to establish a relationship. Building a lasting foundation with these businesses will instantly give any small business instant access to an even larger audience.

  1. Localize Content

If small businesses have a media strategy, they can make sure that they’re seen by local consumers. The partners they establish relationships with can post content about their business that gives them visibility within the local market. Small businesses should make sure that their locale is highlighted along with the business’s services, products, etc.

Key Takeaways

The business world is constantly changing, meaning small businesses need to stay on top of current trends to thrive. They also need to start developing their mobile marketing strategy sooner rather than later to build excitement around their brand. 

By following the tips above, small businesses can expand their audience and boost their sales. Mobile marketing is here to stay, and pushing off these tips can be the determining factor in your business’s success.

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