Every business would love to be in a situation where they complete more conversions and make more profit. But many companies get stuck in a position where they aren’t gaining new clients, and are struggling to hold on to the ones that they have. If this sounds familiar to you, it could be time to start looking into the value of business data lists. Here are six ways that buying a data list can help your business succeed.
1. Sending out mailers
Perhaps it should be the case that this should be the most obvious and common use for purchasing a data list. When you buy a list of data, you can generally use it to get in contact with businesses or individuals, but many businesses assume that buying data means getting phone numbers and email addresses. Too often, direct mail is overlooked. Direct mail is certainly an underutilised as a form of marketing. However, this is something that any business should start looking into as soon as possible, especially as it is still so effective.
2. Work with a broader variety of local businesses
If your company works B2B, getting an up-to-date data list of relevant local businesses can be hugely valuable. When you have the opportunity to sell your product to the specific person in the business making the buying decision, this is undoubtedly one of the most effective forms of direct marketing available.
Many businesses get stuck with a client base but don’t have the marketing personnel to spend time researching new potential businesses to come on board. But getting a business data list can provide you with those details at an affordable price. Work with a provider like Selectabase who have no minimum purchase, so your data list can be completely customised around your budget.
3. Bolster your range of clients
Many businesses assume that data lists can only be bought for businesses, but this is a popular misconception. B2C companies should be aware that they can also purchase useful data lists of potential customers. Whether you are interested in running a national campaign or you want to reach out to customers in your local area, it’s possible to get a customer data that’s perfect for your needs.
Many businesses have a database full of their past customers who they can contact with email marketing, but don’t think it invest in fresh data to potentially gain new clients.
4. Conduct market research
Another incorrect assumption about data lists is that they are only useful in terms of marketing directly. One fantastically valuable use of your data list is to conduct market research. It could be that you are interested in getting feedback on a new product or monitoring your brand’s visibility compared to your competitors, market research is a fantastic way to do it.
Whether you are contacting businesses for their opinions or speaking directly to potential customers, spending time on market research can help you determine the needs of your market and guide your strategy moving forward.
5. Expand into a new area
One brilliant way to grow your business is to expand into a new locality. And undoubtedly one of the best ways to do this is to target people in that location. But without high quality and highly relevant data, this can be a real challenge. This is where buying a data list can be so valuable. Choose a data list provider who can supply you with location specific customer.
6. A data list free from errors
You may already have your own customer database that you use to send out email marketing campaigns to. But one of the scourges of this sort of list is inaccurate and unusable data. Many of the emails that get sent out will never be received purely because the data is wrong. It’s a much better idea to have get a data list compiled from accurate sources, ensuring it is fresh and up-to-date.
This can ensure that the time you spend on your email marketing campaigns is not wasted as well as boosting their performance. This is extremely valuable for any business, no matter whether you are B2B or B2C.