We have to admit that we love content marketing. It’s a necessary part of modern digital marketing plans. Yet there are still many myths about content marketing that keep businesses from going all-in on the strategy. So we want to take some time to bust them so you can get a better understanding of how content marketing can help your company stay competitive in today’s modern digital marketing environment.
Four simple steps to follow if you're thinking of expanding your business abroad. Smarta are proud to support the UK Government's Exporting is GREAT campaign where you can find useful information if you're new to exporting.
With the accessibility of modern PCs, phones, laptops and tablets, there has been more stress put on offices and businesses to go ‘paperless’. This essentially results in workplaces printing as little as possible, and with technology available now that even allows electronic signatures, there’s just no need to print large documents. But the big question is, of course, is all of this safe?
The office space you inhabit in the first few years of your startup may not be the Ritz, but we’ve found that a combination of instilling company culture, nailing the essentials and a sense of collaboration can be key to making the most of your surroundings. It won’t be long until you look back on this period of time with very fond memories from your roof terrace on the 8th floor!